What’s Breadcrumbs Roles in SEO (Search Engine Optimization?
Breadcrumbs are an essential part of every good website in particular. Not only do these little navigational aids tell people where they are on your website, but they also help Google to work out how your website is structured. Because it has such advantages, adding these' helpful little pointers' to a website makes a lot of sense. Let's know what breadcrumbs are before jumping into the technicalities:
What are Breadcrumbs?
Breadcrumbs are the links that enable users to track and analyze the path from that page where they are currently viewing a website's homepage. It appears at the top of the web page, reflecting a website's navigation structure. They can also add context to the bottom of the pages and reduce several negative factors that can improve a website's user experience.
1. Breadcrumbs: Hierarchy Based
These are the most common type of Breadcrumbs. It tells the user how many steps they take to return to the homepage and where they are in a site structure.
For instance: Home > Blog > Post Name > Category
2- Breadcrumbs: breadcrumbs based on attributes are most commonly seen on e-commerce websites when a user has searched. The Breadcrumb path consists of attributes of the product.
Home > Product category > Gender > Size > Color
3- Breadcrumbs: History-Based: Breadcrumbs based on history are ordered according to what was done on a website by the user. Think of these as an alternative to the bar on Internet history.
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Home > Previous page > Previous page> Current page
4- When Breadcrumbs can be used? Breadcrumbs are used for large websites (such as e-commerce) and websites that have a number of pages hierarchically arranged. They should not be used for single-level websites where pages or groupings are not logically hierarchical.
Building a sitemap is the best way to determine how much a website benefits from breadcrumb navigation. It will be a diagram that represents the website's navigation architecture. It is also critical to analyze whether the breadcrumbs will improve the user's navigation ability between different categories on a website.
Breadcrumb navigation is an additional feature and should not be used to undermine the effectiveness of the primary navigation menus. Just like a secondary navigation scheme, it is just a convenience feature that allows users to find where they are and help them navigate easily through the website.
Features of Breadcrumbs
- Breadcrumbs can be used on any page: static (node/1) or dynamic (node/percent nest).
- URL context can be loaded and used as tokens for breadcrumb path or title
- Breadcrumbs import and export (supports single operations, features and bulk exports of Ctools)
- Breadcrumbs can be cloned to save time during navigation construction
- The module supports rich breadcrumbs snippets (RDFa and Microdata)
- Breadcrumbs can be hidden if they only contain one element
- Breadcrumbs can be disabled and enabled
- All titles of breadcrumb can be translated
- Useful interface